My friend Frank wrote recently on how the (RED) manifesto might actually be something that could change the world.
The (RED) manifesto states, in not so many words, that if you buy a (RED) product, you are in fact helping the AIDS pandemic in Africa. And who wouldn't want to help stop that?
I received a (RED) razor for Christmas, in part because I needed a new phone, and in part for my trip to Kenya. I don't know what is being stirred in me, but I want to help this pandemic. I believe that we could change the world if we saved Africa (and I don't me the evangelical Christian definition of saved either).
So, what can you do? You can buy a (RED) product, you can support me on my trip to Kenya, and ultimately, you can figure out how save the Continent of Africa before it's gone.